#MentorSFCA Archive

Sometimes “Free” is a great opening to engage

Posted March 15, 2017 By Frank Strona

For those of you with an interest in tackling the written word online or storytelling – I found some additional resources to share: Whats the scoop about Social Media? Check out the Social Media 101 – Social Media Quickstarter blog from Constant Contact https://blogs.constantcontact.com/social-media-quickstarter/# These are free (or mostly free) and online: Writing for the […]

Overcoming the “label” trap

Posted February 16, 2017 By Frank Strona

We all at times fall victim to trying to live with in a contract of a “label”. Its how we are taught – it shapes and is shaped by our view of school, love, religion, success, family and so on. But, its important to also realize that success and a “life well lived” also is […]

A Facebook related blog posts worth reviewing

Posted February 3, 2017 By Frank Strona

Some interesting Facebook related posts that caught my eye, (note: I am not engaged with any of these sites, simply as I see or read I am sharing) 5 things social media editors should do when programming Facebook Media organizations, repeat after me: Facebook is not made for you. It may adapt somewhat to your presence, […]

Constructive Feedback vs The Snark

Posted January 30, 2017 By Frank Strona

This was shared via PR Daily’s website Interactive feedback and how it differs from comments and worse the “web-trolls” which essentially exist to make snarky, and often not substianted posts continues to  grow. In some cases this makes advocating for “open comments” or even the interactive feature of a blog more challenging to present.  Here is one […]

Search Results by Relevance on Twitter

Posted January 17, 2017 By Frank Strona

Twitter starts showing search results by relevance, not reverse chronological order – Twitter is updating its search results so that tweets will be ranked based on relevance instead of by timeline, bringing search in line with what users have experienced on their timeline for the past 10 months. Based on early trials, the company claims […]

Reaching out by generation

Posted January 9, 2017 By Frank Strona

Infographic: How to reach each generation on social media – An infographic from Webpage FX makes the decision easier. It explains where Generation Z, millennials, Generation X and Baby Boomers spend their time online. You should invest in the channels your audiences use.

Looking towards 2017; Tech in Gov

Posted January 3, 2017 By Frank Strona

In the news: Tech Trade Group: 114th Congress Was Good For Tech—And the Next One Needs to Be Too – The 114th Congress delivered meaningful technology legislation despite a divided government, and the 115th Congress has a chance to capitalize on significant momentum, according to the Information Technology Industry Council. ITI, a trade group representing […]

Its my favorite time of the year to catch up on all my missed blogs (especially while weeding out all the pre, pre-pre and post holiday junk mail). I came across this one via @Buffer which I likes simply because it laid out some trending new digital landscape options and tools. So while they may […]

This weeks curated #Mentorsfca Learning Nuggets

Posted December 14, 2016 By Frank Strona

  This weeks curated Learning Nuggets: 11 Examples of Facebook Ads That Actually Work (And Why) – One way to do just that is to create optimized Facebook Ads targeted at the right audience. Optimized ads can help you spend your PPC budget wisely and see a positive return on your investment. So, what does optimized […]

One of the e-lists I am on, share these weekly and when I find a few worth sharing I will post them as well. Now You Can Create Twitter Moments via Mobile Devices – Back in September, Twitter (finally) announced that all users would be able to create their own Moments, Twitter’s narrative-style ‘storytelling by […]