Search Results by Relevance on Twitter

Twitter starts showing search results by relevance, not reverse chronological order – Twitter is updating its search results so that tweets will be ranked based on relevance instead of by timeline, bringing search in line with what users have experienced on their timeline for the past 10 months. Based on early trials, the company claims there has been more engagement in search results and tweets, with more time spent using the service. In a blog post, senior software engineer for search quality Lisa Huang explained that while search results previously had been presented in reverse chronological order, “the most recent results may not be what the searchers are looking for.” She added that users “could be searching for popular tweets to engage with or to better understand context around the search query, and the most recent tweets are not necessarily best suited for that.