Engage! Post Archive

One of those handy social media “all in one” sheets 

Posted February 13, 2017 By Frank Strona

Sometimes when talking about all the options, you need a quick visual reference to reenforce your talking points. Here is a great one I found from Visualistan.  You can also find more infographics at Visualistan

Visual Media Marketing and Learning; One Take

Posted February 8, 2017 By Frank Strona

3 writing lessons from infographics Infographics reach 54 percent more readers than blog posts do and can increase content marketing profits by as much as 12 percent, according to Contently. The popular visual format can also teach writers how to improve their content overall. Here are three crossover lessons you can apply to your copy. […]

Digital trends 2017

Posted February 6, 2017 By Frank Strona

Digital trends 2017: 106 pages of internet, mobile and social media stats Each year creative agency We Are Social delivers its massive annual report about the latest digital trends in internet, mobile and social media usage – and now the company is back with an updated collection of insights and statistics reflecting the world’s most recent […]

Not just for kids!

Posted February 5, 2017 By Frank Strona

Caught this one from another list I am on and made me chuckle; Blomberg.com posted Middle-Aged Americans Beat Millennials in Time Spent on Social Media Get off Facebook, Dad. No, really, you’re spending, like, seven hours a week on there. It’s no exaggeration: Despite the popular belief that millennials are the generation most addicted to their phones, […]

A Facebook related blog posts worth reviewing

Posted February 3, 2017 By Frank Strona

Some interesting Facebook related posts that caught my eye, (note: I am not engaged with any of these sites, simply as I see or read I am sharing) 5 things social media editors should do when programming Facebook Media organizations, repeat after me: Facebook is not made for you. It may adapt somewhat to your presence, […]

Constructive Feedback vs The Snark

Posted January 30, 2017 By Frank Strona

This was shared via PR Daily’s website Interactive feedback and how it differs from comments and worse the “web-trolls” which essentially exist to make snarky, and often not substianted posts continues to  grow. In some cases this makes advocating for “open comments” or even the interactive feature of a blog more challenging to present.  Here is one […]

Search Results by Relevance on Twitter

Posted January 17, 2017 By Frank Strona

Twitter starts showing search results by relevance, not reverse chronological order – Twitter is updating its search results so that tweets will be ranked based on relevance instead of by timeline, bringing search in line with what users have experienced on their timeline for the past 10 months. Based on early trials, the company claims […]

How to Create a Documented Content Marketing Strategy – If you’re new to content marketing, get ready to hear the phrase: “Marketers with a documented strategy are 5x more likely to succeed.” And if you’re a content marketing veteran, you might be saying: “I’ve heard this a million times, but what does this actually mean? […]

Tip Share: Writing cleaner social media copy

Posted January 14, 2017 By Frank Strona

Tips for writing cleaner social media copy – Grammarly—a popular writing app—analyzed more than one billion words, and data suggest people are making more mistakes when crafting social media posts. Email and blog copy were reportedly much cleaner. Often, social media mangers are posting too quickly and not catching all of their mistakes. Data suggest […]

Instagram adds new features

Posted January 12, 2017 By Frank Strona

Instagram now has stickers and ‘hands-free’ video – Instagram, which has been adding features an impressive clip, is getting a few more today. First up, you can now add stickers to your video and photo stories. Yep, just like Snapchat. Again. The sticker button shows up next to the drawing tool (it’s the smiley face […]