Storytelling the Intergenerational LGBTQ Culture way with The Generations Project (http://www.thegenerationsproject.info).
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Archive for July, 2017
The Intergenerational LGBTQ Bridge to Storytelling Our Histories
Posted July 31, 2017 By Frank Strona More ways to increase your income with Social Media
Posted July 25, 2017 By Frank Strona
Never miss an opportunity because of a closed door
Income. Like it or not, it is what keeps our business solvent. The Funding Circle Resource Center just shared an interesting and super user-friendly read on way to increase your income with Social Media. They suggest ways, with minimal outlay, you can see a significant increase. While I think it goes deeper than any simple list can lay out, and what most of the list doesn’t account for is the cost of your time – I think its a great “idea read” to prompt some active engagement with your teams, or yourself on ways to “up” your opportunities.
The 6 step plan they offer is based on the following points:
- Step 1: Goals
- Step 2: Budget
- Step 3: Platforms
- Step 4: Audience
- Step 5: Creativity
- Step 6: Analyze
I think the list is a good reminder. I also shared a version from the State of Digital back in 2016, that was equally as simple – but I added a few adaptions you might find interesting as well. You can read my Engage! post on Thinking behind promotion your digital content to get an idea.
For the full read of the article from the Funding Circle, Resource Center visit them here: https://www.fundingcircle.com/us/resources/what-can-you-do-for-your-business-extra-25k-on-social-media/?utm_medium=social&utm_source=facebook&utm_campaign=branding&utm_content=25ksocial_v3
Filed in #MentorSFCA, Engage! Post
The Unicorn himself, Strother Gaines On Strength, Authenticity and Connection
Posted July 21, 2017 By Frank Strona
My DC Pal, Strother Gaines is the guest on the leadthroughstrengths.com podcast this week and does a great job sharing and talking about his coaching work through UnicornDammit.com but really spent some time with podcast host Lisa Cummings, StrengthsFinder Speaker/Trainer at Lead ThroughStrengths on the insights and the pitfalls that happen when we stay stuck and forget how to be more than the “character” we play in life. I so share his feelings that after so much effort in the academic or real world efforts towards a carrer – it can become a struggle to then find that it, as you achieve, it may not be what you hold as the reason to wake up each day.
“it’s a lot easier to just be a horse, blend in and call it a day but a Unicorn can’t do that.It’s impossible to hide how awesome it is because it’s got a giant horn on it’s head.Everyone can see it. Everybody knows. There’s nowhere to hide and a Unicorn doesn’t want to.”— Strother Gaines, UnicornDammit.com
I really resonated on his thoughts about the importance that we have to taking responsibility towards being “our best self”. Something I have shared on before, when I frame the need for our “being the best we can be, for ourselves first”. I know it is not an easy process. The economic and emotional impact of how others see a change, all play a crucial deciding role in that moment where we get the chance to “turn & pivot”. I encourage you to take some time and visit http://leadthroughstrengths.com/using-strengths-authenticity-connection-strother-gaines/ and listen to the podcast in its entirerty.
I also found some really great resources, you may want to check out both on Strother’s UnicornDammit.com site: http://unicorndammit.com/resources as well as on Lisa’s LeadThroughStrengths.com webite: http://leadthroughstrengths.com/resources.
Check out Strother’s get-to-know-him video and the full TEDx talk on Storytelling as well.
Strother Gaines Podcast on Leadthroughstrengths.com
This Episode’s Focus on Strengths, Authenticity and Connection with Unicorn Strother Gaines
This week Lisa chats with Strother Gaines, where they talk about using your strengths to maximize the authentic “you” at work. Strother works with a lot of clients who feel trapped in other people’s expectations. This interview will help you look at your innate talents and focus on who you are at your natural best. By doing that, you’ll make stronger connections in your career because you’re not working so hard at showing up like you think you’re supposed to at the office.
Filed in #MentorSFCA, Engage! Post
Craig Newmark’s 5 Things Nonprofits Should Be Doing On Social Media
Posted July 17, 2017 By Frank Strona
From one of the #MentorSFCA Moments recently posted on Twitter.
Nonprofits don’t always have the access to the leading edge of tech or traiing. So it’s good to share tips when I can. I’ve been a fan of Craig Newmark efforts with nonprofits for several years and it’s not becuase we have ever met. Note: we had spoken a few years back on a project I was working for the Health Department. Rather he doesnt stop moving. He trys new things out, samples them, then if they seem to success, he finds the right people to handle them, he reaches out to those who can benefit from his efforts, then, he is off to a new adventure to discover. Even when he didnt quite get the need, he was at least open to listening to a pitch. At least that has been my take on him
On his blog http://craigconnects.org he recently shared this article. I impressed with its simplicity and clarity – sometimes these “5 Things” or “10 Ways To…” really are just a fancy way for those trying garnish more metrics and meaurements either from hits or revenue (ie SEO). No if you don’t know Search Engine Optimization (or SEO) which is really just the fancy way to figure out how to measure what you are dong online and increase impact. One of the limitations I think that SEO recommandations have is that they are more often than not – marketing driven. Weak in an understanding of communications (health or otherwise) or “call to action” from the service side. Something that I think nonprofits often need more of.
So occassionally when I come across some lists that really are content driven and have value worth sharing (and if they get Craig strong ompimazation in the mean time great!), as this one is, I’ll willing to share it out. As someone who works routinely with small health and social justice non-profits, many of which lack big funders, or in house tech – these were great reminders.
For the full article visit: http://craigconnects.org/2017/06/5-things-nonprofits-should-be-doing-on-social-media.html
Curated via LinkedIn.com post
5 Things Nonprofits Should Be Doing On Social Media
I’l not repost his list and all the content, because well – its his. But did want to tease with the 5 bullets and encourage you to check out the short read over that new cup of coffee or while waiting in line (jsut not while in your car please).
1. Keep up with the latest trends. (Not even gonna touch this one, but you can read more here on StoryTelling or my Engage Post on the Power of Telling Stories and my own ideas on that)
2. Write the content that you want shared. (That means, you have to script what you want shared)
3. Team up with allied orgs and your biggest supporters to host a Twitter Chat. (Partnerships come in all shapes and sizes – use them creatively.)
4. Don’t add punctuation to a hashtag. (I might add — think about the reasons behind using a hashtag as well)
5. Make sure your content is mobile-friendly. (Yeah – that means you might need to spend some money to redesign that inhouse template website to ensure its functional)
Filed in #MentorSFCA, Engage! Post