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Worth a reminder for those who need it; The Social Media Revolution 2016

A little self-appreciation today; In November 2016, I was awarded presented with a recognition for appreciation for “commitment to and expertise in communication and digital media, helping the Presidential Commission for the Study of Bioethical Issues exceed its outreach goals to traditional and non-traditional partners.”

Sometimes when talking about all the options, you need a quick visual reference to reenforce your talking points. Here is a great one I found from Visualistan. 

You can also find more infographics at Visualistan

3 writing lessons from infographics

Infographics reach 54 percent more readers than blog posts do and can increase content marketing profits by as much as 12 percent, according to Contently. The popular visual format can also teach writers how to improve their content overall. Here are three crossover lessons you can apply to your copy. Below is a snapshot of the post – but for the full posting visit: PRDailey.com

1. Be creative—brainstorm your hook. “The infographics that get attention feature ideas and visuals that no one has ever heard or seen before,” says Karl Gude, a former director of information graphics at  Newsweek and The Associated Press, who now leads the information graphics program at Michigan State University’s School of Journalism.

“There are several techniques you can learn about and use, such as brain writing and random word association,” he says, “but the most important components to being creative are a willingness to think differently, to invest the time it takes and to ensure that a corporate culture of creativity surrounds you.”

2. Keep copy concise. “People can easily fall in love with their content,” “Don’t overwrite, either.”

3. Target audiences with relevant content. “Many people have a ‘one size fits all’ mentality when it comes to infographics,” says Gude. “They work hard to create a single infographic on a topic like, say, lung cancer, and that becomes their go-to graphic to send to everyone.”

Caught this one from another list I am on and made me chuckle; Blomberg.com posted Middle-Aged Americans Beat Millennials in Time Spent on Social Media Get off Facebook, Dad. No, really, you’re spending, like, seven hours a week on there. It’s no exaggeration: Despite the popular belief that millennials are the generation most addicted to their phones, a recent report from Nielsen, the media information and analysis company, found that it is, in fact, Generation X that lavishes the most time on social media pages.

According to it’s author, “Gen X spends nearly seven hours a week on social networks, a study finds, more than any other age group.” I imagine given the changing and somewhat “charged” times, we can anticipate that growing for those with a fiscal or political relationship with the web interfaces. Quoting a report from Nielsen.com, “35- to 49-year-olds averaged six hours and 58 minutes. Millennials, defined by the study as those aged 18 to 34, spent 39 fewer minutes per week”