How to Make a Successful Website for Your Business
You’ve put in all the work to drive customers to your website. From implementing SEO into your blogs and product descriptions to undertaking massive marketing campaigns, there are a lot of things you can do to get traffic. However, if customers arrive at your site only to find a complicated navigational system that prevents them from finding your products quickly, you can safely assume that the customer will move on without making a purchase. Keep reading for some of the best ways to avoid these issues and create a successful website for your business.
Design from the Ground Up
One of the most common challenges when attempting to fix a website is that there is simply too much to redo. Often, starting from the ground up is the easiest and most effective way to really put that unique touch on it. Keep the principles of good design in mind when designing your website from the ground up. This means that if you are looking to add a video to your homepage, always make sure that it looks good on all devices, such as mobile, tablet, and desktop. Make sure it’s easy for customers to navigate the website to find what they want.
Hint: Ask yourself – will is pass the “Click Test”.
Can your users find what they are looking for in less than 4 clicks of the mouse? Make content accessible.
Create Engaging Content
An often-overlooked area of website design is engagement. Simply having a customer on your website does not mean instant sales. When a potential customer is on your website, they must continue along with the selling process. This can be done through engagement tactics, such as providing instant polls, questionnaires, and even a video demonstration of your product, to name a few possibilities. Providing consumers with an engaging website can certainly increase your conversions.
Hint: Is it too much?
Sometimes all the bells and whistles actually slow the site down and make users frustrated. So balance affiliate ads, pup ups, promotions with solid content.
Show Comments and Reviews
A common challenge for new online companies is gaining the confidence of their customers. Customers want to know that whoever they are dealing with is going to be professional and take care of their personal information. What better way to show that you are not only legitimate but that customers see great results than by allowing comments and reviews on your website. Doing this might be a little daunting, as it also allows negative feedback to be seen. However, responding and making sure things are right can show potential customers that even when things do go bad, you are professional and responsive enough to fix it.
Hint: To comment or not to comment
One of the challenges with leaving comments on is that they sit. If you aren’t willing to respond to comments (especially those that aren’t favorable or may offer a difference of opinion. It is good to consider posting a note, letting people know that not all comments are responded too. Or choose on a case by case posting which you will turn comments features on for and then log on each day for 7 days and post a brief response to content specific comments.
Remember to Update Content
Update your content and your back-end design. Especially links. Nothing is worse than putting up your content , then not keeping it fresh. This includes running updates, checking links, revisiting old posts and revising to reflect changes, etc.
Creating a successful business has many components. One of the most important is your website. A website is one of the last stops for your customers, and it should be understood that this can break or make the sale.