From SocialMediaToday, The Psychology Behind Social Media Engagement
This story posted on SocialMediaToday has some good content on the application of social media engagement and may be worth a read by folks. Originally posted on Top Dog Social Media, I can see why it was worth being reposted.
As with any marketing, most of agree “Understanding your customers is largely dependent on understanding how they think” but I would add so is an also understanding of what motivation they will need to act on what they think. Remember – feeling, thinking and acting is a proccess that one goes through and shoulld be part of the recipe for success.
So when devloping your strategies – its good to expand your base questions: What do your target customers need? What do they want? What can you do to influence their decision-making process? What is the win? What is gained by the “fail”? etc.
For the full story from visit SocialMediaToday (and I do recommend you take the 10 min to read it) can be found here .
But these are a few of my favorite highlights from the SocialMediaToday article:
“Social media engagement may come in the form of click-activated reactions (such as the Facebook like button), shares (retweets on Twitter, regrams on Instagram, and so on), and responses (comments on your LinkedIn status updates, for example).”
… the level of engagement tends to vary based on a number of factors which may or may not be within your control.
… not all of your updates are equally successful, and that some will generate more engagement than others.
The 7 rules of social media engagement
In his book ‘Influence: The Influence: The Psychology of Persuasion of Persuasion‘, Robert Cialdini identifies seven key influencers of persuasion.
1) Weapons of Influence (Social Selling)
2) Reciprocity (Relationship Building)
3) Commitment and Consistency (Content Marketing)
4) Social Proof
5) Liking (Personal Branding and Storytelling)
6) Authority (Thought Leadership)
7) Scarcity
The story offers some social media engagement tactics that they suggest work
Updates that trigger an emotional response
Relevant questions for your target audience
A sense of humor
A contrarian point of view
Compelling storytelling
Newsworthy content and updates
A consistent presence
Having a healthy mix of content topics and formats
Include a call-to-action
As well as some of the more common social media engagement faux pas
Posting a certain kind of update on an ill-suited platform
Sharing without adding a personal touch
Asking a question on every single post
Posting personal rants, unsolicited opinions, and private information
Too much humor
About Frank Strona
As a nationally known writer, educator, advisor, technology, coach, strategic engagement and content specialist, I have been active in the pursuit to improve, educate and promote opportunities that support the engaged learner and business while also preparing the workforce with the tools and skills necessary to stay competitive in a rapidly expanding technology-based world.