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Most business owners understand the importance of social media for their respective companies. If you’re wanting to increase your company’s social media presence, it’s wise to think about marketing your business on Facebook. Before doing this, it’s helpful to learn a few tips. Here is everything you need to know about using Facebook to market your business.

A High-Traffic Platform

When choosing where to market your business, it’s helpful to do this on a platform with a lot of visitors. Fortunately, you can find this type of platform by marketing your business on Facebook. According to Harvey Agency, Facebook remains the most heavily used of all social media platforms with an average of 1.59 billion active users every day. These users are spending their time frequently reading posts, leaving comments, and liking their favorite companies.

Do’s and Don’ts for Posting

It’s difficult for your business to have a following on Facebook if you’re not posting content. Considering that, there are do’s and don’ts you’ll want to learn before posting on Facebook. It’s a good idea to post relevant and engaging content that your company’s audience will find interesting. According to GovLoop, you’ll also want to make sure you’re responding to questions and comments from your audience. On the other hand, don’t post anything that might come across as controversial. This often includes anything having to do with politics or religion. Also, don’t make every post overly promotional. Aim for a mix of promotional and informative content.

Pay Close Attention to Metrics

As you know, posting content on Facebook is a great way for your brand to extend its reach. However, you might be unaware that Facebook offers performance metrics for each post you create. These metrics include how many people you’re reaching as well as how much engagement each of your posts receives. By looking at these metrics, you can figure out how to tailor your company’s Facebook marketing strategy in the future. If you ignore these metrics, you might make this mistake of posting lackluster content.

When you start using Facebook to market your business, make sure you keep these things in mind. If you do it the right way, using Facebook as a marketing tool can have many positive effects on your company. For help with learning how to do this, it’s wise to work with a digital marketing company.

One big reminder is to also make sure you create and promote your business using a Facebook Page. Not your personal profile. This allows you to keep some separation between personal and professional posting content. As well as easier integration with tools like Hootsuite, Twitter or Instagram. You can check mine out at MentorSFCA or visit my full social media catalog by visiting me on Linktr.ee

Living with anxiety can make everything feel a little bit more difficult. However, it is still possible to thrive in every area of your life. Here are some tips for career success if you deal with anxiety.

Create a Better Balance

Managing anxiety means not letting anyone area of your life dominate everything else. This requires you to find a balance between your work life and your mental health. Letting your mental health suffer while you try to get ahead at work will only lead to more anxiety.

Try to have clear lines between your work life and your home life, and create boundaries that keep them separate. Make sure you still have time to work out, eat well and practice meditation to help manage your anxiety. This will help you succeed in every area of your life by calming your inner turmoil. Don’t let your career take so much of your time that self-care disappears.

Consider a Different Career

Some careers are not a great fit for those who suffer with anxiety. You need to find a career you are passionate about that doesn’t cause your anxiety to go into overdrive. If you suffer from social anxiety, you probably don’t need to work in a crowded building where you never have time alone. Lack of opportunities to decompress without someone else around can increase your anxiety.

There are several other environmental factors that can contribute to social anxiety disorders. Yelling co-workers, bosses who bully or an environment that reinforces negative gender roles can cause your social anxiety to feel unmanageable. Be careful about what career you choose and what kind of work environment you expose yourself to at the office.

Find Support

You may be reluctant to talk to your boss about struggling with anxiety. It’s common for people to worry that these conversations will make them appear weak or unable to cope with a job. However, you do need support to know that you are not alone.

If you don’t want to seek support at work, find a support group or therapist outside of your career to help you cope. Outside support can positively help you professionally because it will show you constructive ways to deal with your anxiety when it flairs. It will also give you a place to go for advice when you have work-related stress that feels overwhelming.

Anxiety doesn’t have to keep you from a successful career. Use appropriate techniques to make sure your mental health struggles don’t stop you from thriving in the workplace.

For more great career advice, attend one of our great workshops or contact me for a free “Get To Know Me” session to discuss how personal coaching can support you.