Archive for September, 2019

How to Build Your Personal Brand on Social Media

Posted September 30, 2019 By GuestSpot

It is estimated that there are a total of 3.7 billion people with at least one account on a social media platform. Many people use social media to communicate with friends and family. Others use it to check the news and stay up to date on trending topics and the latest information in their fields. You can also use this medium to develop your personal brand. Here are three ways to use social media to do that.

Manage Multiple Platforms

There are several social media websites now, but there are very few that dominate. The top ones include Facebook, Instagram, and Twitter as well as LinkedIn and YouTube. According to CertifiedLikes, gaining real followers and likes gives your brand more credibility on social media. There are several ways to accomplish this. Probably the most important is having authenticity. Then, it is about finding your niche. From the social media platforms that dominate, each is in a top spot for a specific reason. If you are a witty person, your personality might shine best on Twitter. If you are a professional, consider growing your following on LinkedIn. Instagram is great for photography-focused content, and YouTube is the platform for videos. Managing multiple platforms is recommended because then you can see where you are having the most success.

Regular Content

Sometimes, people don’t realize how much effort it takes to build a personal brand on social media until they start trying to do it. Once they discover how much work it takes, they stop posting. According to Canny, to gain more followers so that your content has better reach, posting new pictures, videos or articles has to be consistent. Once your followers realize your schedule, they’ll begin to anticipate hearing from you. Consistency also allows you to understand when your followers are online and more likely to share your content.

Make It Unique

According to Edgy, successful content is unique and authentic. Some people have success by summarizing other users’ content, but to fully develop a personal brand on social media, you should aim to be your own person. Something has to set you apart from the crowded online field, especially if you plan to capitalize on your popularity with other opportunities, such as business partnerships and paid advertising.

Thanks to social media, you can build a worldwide personal brand. There is no barrier to entry, and you can maintain it at a relatively low cost.

Filed in Tips & Hints

Working Remotely Might Be the Best Thing to Happen to Your Career

Posted September 28, 2019 By Frank Strona

The traditional structure of the American workplace is quickly changing in the face of continuous innovations in technology. No longer are companies needing to rent large office spaces for their employees. Many encourage their staff to do their work remotely. Although some still have some reservations about it, data has shown that working remotely might be the best thing to happen to your career.  However, it is important to remember that not everyone is a good fit for working remote. In fact for some, as attractive as it sounds, it may not be a good shift. So weigh out the pro’s and cons and the benefits. The following entails a few of those benefits.

Less Stress

Even the most fulfilling of careers can really pack on the stress. Either from having to rush in the morning to get the kids ready for school or having to listen to a rude supervisor the whole day. One of the best things about working remotely is the elimination of these tiny stressful moments that build up over time. Unlike in a regular office, if you feel tired or stressed out at any time, you can simply get up and lay down for a few moments to recharge. This is a clear benefit that is not presented to you in a traditional cubicle office.

Less Dealing with Traffic

Aside from being eco-friendly, eliminating your daily commute also reduces your likelihood of getting involved in a car accident. Because of heavy traffic from more drivers on the road during rush hour, accidents are more likely to occur during these peak times. We spoke about stress earlier, and traffic is considered by many to be one of the most stressful situations they can be in before work. The elimination of your commute can be widely agreed to reduce this stress, risk, and be overall more environmentally-friendly.

Savings Upon Savings

Keeping on the topic of long commutes, a clear benefit of working remotely is the savings you will instantly see within your bank account. No longer will you have to fill up your gas tank every week or need to pay for new tires constantly or purchase those expensive suits for the office. Other areas that will see a positive effect from working remotely is your daily food. Paying for lunch or having to set aside work meals can be a very costly and time-consuming task for anyone.

Higher Quality Work

Those who’ve experience working from home can tell you that often the quality of their work goes up. This may be attributed to not being micromanaged at an office, but there are other variables that are usually not taken into consideration. Remote workers often say that their quality of work improves because they now have access to faster internet, no lines for printing, and an overall better line of communication.

Embracing working remotely may not be the ideal situation for everyone, but an overall majority of employees have clearly laid out the benefits and positive effects it has had on their careers. If you’re still on the fence about jumping ship to working remotely, we highly recommend weighing out all the positives and negatives of the decision.

Related: 7 Ways to Use Facebook That Will Help Your Remote Team Succeed

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