Archive for January, 2016

10 Rules for Writing Great Social Media Content via PRNews

Posted January 14, 2016 By Frank Strona

Some solid bullets to keep on your digital landscape planning; read the full article by Richard Brownell from PRNews here.

  • Be real. Establish a genuine voice that is relatable.
  • It’s not always about you. Not every post needs to be about you or your service. Comment on other posts, or share thoughts about current events.
  • Offer a unique perspective. Stand out from the crowd.
  • Messaging needs to match the channel. Construct your content within the social norms of the platform.
  • Share great content. Enhance your level of social engagement.
  • Visuals increase engagement. Enough said.
  • Diversify your messages. Change things up and avoid boring your audience.
  • Give people a reason to engage. Be entertaining and informative.
  • Make content timely. Timely and relevant content will increase levels of engagement.
  • Analytics don’t lie. Track your progress so you know how you’re doing.

More about becoming a great communications writer with PR News’ Writers Guidebook, available now. 

Follow Nolan Wilson: @Nolson17
Follow Richard Brownell: @rickbrownell

Filed in Engage! Post

Let the forecasting begin…

Posted January 5, 2016 By Frank Strona

Sharing the beginning of the “New Year” lists;

Web design trends we can expect to see in 2017 – It’s that time of year where we look at the year that was and the year that will be. We’ve seen a lot of amazing website designs this year, and I’m eager to see what 2017 has in store for website and website design. 2017 is sure to bring some amazing website designs, but if we look hard enough, we can already start seeing some trends that are sure to dominate websites in 2017. Let’s take a look at the 10 website design trends we can expect to see in 2017.

Filed in #MentorSFCA, Engage! Post, Learning Nuggets, Links