Archive for October, 2016

What is real?

Posted October 5, 2016 By Frank Strona

“What is REAL?” asked the Rabbit one day, when they were lying side by side near the nursery fender, before Nana came to tidy the room. “Does it mean having things that buzz inside you and a stick-out handle?”

“Real isn’t how you are made,” said the Skin Horse. “It’s a thing that happens to you. When a child loves you for a long, long time, not just to play with, but REALLY loves you, then you become Real.”
“Does it hurt?” asked the Rabbit.

“Sometimes,” said the Skin Horse, for he was always truthful. “When you are Real you don’t mind being hurt.”

“Does it happen all at once, like being wound up,” he asked, “or bit by bit?”

“It doesn’t happen all at once,” said the Skin Horse. “You become. It takes a long time. That’s why it doesn’t happen often to people who break easily, or have sharp edges, or who have to be carefully kept. Generally, by the time you are Real, most of your hair has been loved off, and your eyes drop out and you get loose in the joints and very shabby. But these things don’t matter at all, because once you are Real you can’t be ugly, except to people who don’t understand.”


The Velveteen Rabbit by Margery Williams

Interesting post on Marking Land about marketing in the age of social media

Email marketing in the age of social media

Which is better: email or social? Columnist Scott Heimes explains why it doesn’t have to be one or the other; your email marketing and social media efforts should go hand in hand.

Social media has firmly cemented its place as a vital marketing tool and has evolved to be much more than just a platform for posting photos and sharing life updates. At the same time, email marketing has grown more important to marketers and has the highest return on investment of any channel.

Both email marketing and social media have their strengths and benefits, and marketers need to focus on how to make the two work together rather than prioritizing one over the other.

Full Story

You can create your own custom YouTube URL.

Posted October 1, 2016 By Frank Strona

Now this one came in handy – from Hubspot.com

You can create your own custom YouTube URL.

Want to give people an easy-to-remember web address to get to your YouTube channel? You can actually create a custom URL, which you can base on things like your display name, your YouTube username, any current vanity URLs that you have, or the name of your linked website. HubSpot’s, for example, is https://www.youtube.com/hubspot.

Important Note: Before you do this, make sure you’re positive this is the custom URL you want — because once it’s approved, you can’t request to change it, nor can you transfer it to someone else. Keep in mind that it’ll be linked to both your YouTube channel and your Google+ identity, too.

Unfortunately, not everyone’s eligible for a custom URL. To get one, you have to have 100 or more subscribers, be at least 30 days old, have an uploaded photo as channel icon, and have uploaded channel art. If that sounds like you, keep readin’.

To claim your custom URL: Open up your YouTube account settings and click “Advanced” in your name section.

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If you’re eligible for a custom URL, you’ll be prompted to claim yours by clicking a link.

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Select the box next to “I agree to the Terms of Service.” Then, once you’re super sure it’s the URL you want since you can’t ever change it, click “Change URL” to make it final.