Visual Media Marketing and Learning; One Take
3 writing lessons from infographics
Infographics reach 54 percent more readers than blog posts do and can increase content marketing profits by as much as 12 percent, according to Contently. The popular visual format can also teach writers how to improve their content overall. Here are three crossover lessons you can apply to your copy. Below is a snapshot of the post – but for the full posting visit: PRDailey.com
1. Be creative—brainstorm your hook. “The infographics that get attention feature ideas and visuals that no one has ever heard or seen before,” says Karl Gude, a former director of information graphics at Newsweek and The Associated Press, who now leads the information graphics program at Michigan State University’s School of Journalism.
“There are several techniques you can learn about and use, such as brain writing and random word association,” he says, “but the most important components to being creative are a willingness to think differently, to invest the time it takes and to ensure that a corporate culture of creativity surrounds you.”
2. Keep copy concise. “People can easily fall in love with their content,” “Don’t overwrite, either.”
3. Target audiences with relevant content. “Many people have a ‘one size fits all’ mentality when it comes to infographics,” says Gude. “They work hard to create a single infographic on a topic like, say, lung cancer, and that becomes their go-to graphic to send to everyone.”
About Frank Strona
As a nationally known writer, educator, advisor, technology, coach, strategic engagement and content specialist, I have been active in the pursuit to improve, educate and promote opportunities that support the engaged learner and business while also preparing the workforce with the tools and skills necessary to stay competitive in a rapidly expanding technology-based world.