10 Rules for Writing Great Social Media Content via PRNews
Some solid bullets to keep on your digital landscape planning; read the full article by Richard Brownell from PRNews here.
- Be real. Establish a genuine voice that is relatable.
- It’s not always about you. Not every post needs to be about you or your service. Comment on other posts, or share thoughts about current events.
- Offer a unique perspective. Stand out from the crowd.
- Messaging needs to match the channel. Construct your content within the social norms of the platform.
- Share great content. Enhance your level of social engagement.
- Visuals increase engagement. Enough said.
- Diversify your messages. Change things up and avoid boring your audience.
- Give people a reason to engage. Be entertaining and informative.
- Make content timely. Timely and relevant content will increase levels of engagement.
- Analytics don’t lie. Track your progress so you know how you’re doing.
More about becoming a great communications writer with PR News’ Writers Guidebook, available now.
Follow Nolan Wilson: @Nolson17
Follow Richard Brownell: @rickbrownell
About Frank Strona
As a nationally known writer, educator, advisor, technology, coach, strategic engagement and content specialist, I have been active in the pursuit to improve, educate and promote opportunities that support the engaged learner and business while also preparing the workforce with the tools and skills necessary to stay competitive in a rapidly expanding technology-based world.
January 14, 2016 @ 9:15 am